Eric Brown

Massage Utilization and Chair Massage

However, in spite of the work I do to "professionalize" massage, I have what other massage therapists would consider a strange obsession. I am crazy about... ...the simple back massage! That's right! Back rubs in those specially designed massage chairs. Massage therapists who meet me don't understand why I'm so crazy about what seems to be a silly little massage service and they ask: Why Chair Massage? I'm... (posted by Eric Brown 124 days 13 hours ago.)

Chair Massage Techniques

Chair massage techniques are unique. Many massage therapists try to use traditional Swedish massage techniques when doing chair massage, but this kind of approach doesn't translate well to seated massage. Swedish massage techniques largely consist of gliding strokes and this method is doesn't work well because chair massage is done over the clothing and no oils are used. There are essentially six types of chair massage... (posted by Eric Brown 4 years 5 days ago.)

Massage Therapist Business Cards With Muscle - Part 3

I've never been a big fan of business cards and in Part 1 of this series of articles I outlined why most massage therapist business cards simply were not a useful marketing tool. But I had a change of heart and in Part 2 of this series, you found out how to add a direct response element to your card to get people calling you for appointments. Now there is one further very important element that... (posted by Eric Brown 5 years 152 days ago.)

Massage Business Cards with Muscle, Part 1

When you were starting your massage business, getting your massage therapy business card printed was probably the first thing you did. After all, a business card really defines you as a business person. If you've got a card then you must have a business. But despite all the love and attention massage therapists give their business cards, I have to say that I've never felt that they're all that useful. I've... (posted by Eric Brown 6 years 6 days ago.)